Hello! This project is created to promote Vietnam Timeless Charm to tourists. The chosen place to be promoted is Hanoi Old Quarter. The key message "The modern Hanoians' lives are harmonizing with the Old Quarter" is conveyed through nine promotional items below:

ARA: we designed the outdoor ad with French colonial architecture’s yellow dirty wall and a call-to-action sentence. And we also add other street vendors and people of old quarters to carry the audiences around the street. Repetition is used in the green window. Perspective is used in the walking angle of the street vendor in a deep road. Contrast is used in the red vibrant color of the street vendor. Pattern is seen in the line of the building's doors and windows.